daily and featuring the latest statistics from the media, Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. See Figure 2 for concert attendances per attendee type. HW5Wx,cI& That was the driving force throughout the 1970s and 1980s until it became a profitable format.. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? 8 No. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. 4, pp. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. Impact of length of visit on the perceived benefits of music festival attendance. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. 13 No. The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival You only have access to basic statistics. (2015), What's my scene: festival fandom and the application of the big day out stage, in Creswell-Jones, A. and Bennett, R.J. (Eds), The Digital Evolution of Live Music, Chandos Publishing, Amsterdam, pp. The main limitation of the study was the voluntary response sample used for the survey. Use of this site constitutes acceptance of our, Digital However, interviewees represented different types of frequent festival visitors: there was a volunteer worker (Tiina), music industry worker (Seppo), fans of artists (Sofia, Nina, Maria) and of a certain musical genre (Anna, Sofia), camping enthusiasts (Sofia, Pekka) and participants who set and measured their targets (Pauli, Sofia). Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. Feel free to contact us anytime using our contact form or visit our FAQ page. Please do not hesitate to contact me. One guy has a freezer. When publishing one of these graphics, 16 No. Jones, A. and Shankar, A. There were some changes in motivations found in the participation data collected; mostly this was related to motives like the search for novelty. 403-428. 1275-1298. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. Please create an employee account to be able to mark statistics as favorites. 3, pp. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. Then you can access your favorite statistics via the star in the header. 226-237. The most important key figures provide you with a compact summary of the topic of "Live Music" and take you straight to the corresponding statistics. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. The difference was statistically significant (2=8.77, p=0.003). statistic alerts) please log in with your personal account. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Competing priorities as constraints in event travel careers, The consumption of music as self-representation in social interaction, Introduction to the special issue: music and tourism, A review of festival and event motivation studies, Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], The role of festivals and events in the regional development of cities cases of two Finnish cities. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). 4, pp. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. Benefits like enjoyment and pleasure were gained from attendance, also well-being and getting energy for everyday challenges through social festival experiences (see also Meretse et al., 2016). 2, pp. (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. Festivals in the UK industry statistics Biggest companies in the Festivals industry in the UK Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin, Tourist Studies, Vol. Live music industry revenue in the U.S. 2012-2021, Live music industry revenue in the U.S. by source 2012-2021, Concert ticket sales revenue in North America 1990-2017, Popularity of major festivals in the U.S. 2016, Music festival attendance in Canada in 2015 and 2016, Live music events attendance in the U.S. 2018, by event type, Consumer music spend in the U.S. 2016, by type, Consumer music spending share in Canada 2015-2016, by type, Music listening frequency among gamers in the U.S. 2016, Preferred music genres among U.S. teenage internet users as of August 2012, Compound annual growth rate of global music revenue 2016-2021, by category, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. modern rock, classic rock, and pop. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). You need a Statista Account for unlimited access. Table 1 summarizes the survey respondents. Communality and the sense of belonging built by festival attendees was a major building block for both fandom and career development; it was related to participation motives where the social atmosphere of festivals played an important role. Magazines, Digital Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. 0000005385 00000 n
There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. Smith, W.G. In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. "Largest music festivals in the United Kingdom in 2019, by audience capacity." 2, pp. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 1, pp. 0000002272 00000 n
2, pp. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). Hinterland Music Festival is a multi-day music festival held at the Avenue of the Saints Amphitheater in St. Charles, Iowa, which was first held in 2015. Additionally, socialities influence travel careers as the same interests create friendships among enthusiasts (Getz and Patterson, 2013). This means that live music is an essential part of a frequent festivalgoer's life, like for Tiina who summarizes that I see the Finnish musical scene (laugh) so that the summer is predominantly the festival season and the winter is the time for club gigs and concerts. The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. A MannWhitney U-test showed that there were statistically significant differences (p0.01) in all statements' scores between the attendance frequency groups, except in the item Music often creates strong emotions in me (Table 3). Getz and Andersson (2010, 2020) argued that progress in an event career is first and foremost dependent on the level of involvement. (2006), Defining and designing mixed research synthesis studies, Research in the Schools, Vol. The study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom. Amberla, K. (2013), Festivals in Finland, in Ngrier, E., Bonet, L. and Gurin, M. (Eds), Music Festivals, a Changing World, Michel de Maule, Paris, pp. This leads to changes in motivations for participation, like in the event travel career, most probably towards social benefits and well-being. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. %PDF-1.7
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And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. In, Statista. The 2019 edition touted as the most expensive production (organisers decline to confirm exact figures), welcomed 400,000 visitors over two weekends and featured over 1000 artists in 18 stages . As soon as this statistic is updated, you will immediately be notified via e-mail. Are you interested in testing our business solutions? 2, pp. Use is, however, only permitted with Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites. 239-245. Gardner, R.O. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. It is important to note that these studies are related to being an active sports participant (not a spectator); that is, a runner, cyclist and so on. Kaaboo. (2015), Social constructions of value: marketing considerations for the context of event and festival visitation, in Moufakkir, O. and Pernecky, T. (Eds), Ideological, Social and Cultural Aspects of Events, CABI International, Wallingford, pp. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 23 No. This was thanks to a rise in the number of people going to. Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . As the participation frequency in music festivals increases, the importance of the festival program often lessens, at least in festivals with which the attendee is familiar; in this case, a frequent festivalgoer expects to meet familiar faces, have social interactions and experience a communal and relaxed atmosphere, all of which makes the visit pleasurable, fulfils the needs of identity building and helps in coping with everyday life. In 2019, Ed Sheeran sold about 2.5 million tickets. As a Premium user you get access to background information and details about the release of this statistic. 127-140. According to the CDC, 2.6 million Americans died in . Integrating quantitative and qualitative research: how is it done? Cavicchi, D. (1998), Tramps like us: Music and Meaning Among Springsteen Fans, Oxford University Press, Oxford. Currently, you are using a shared account. Audiences are keen to connect to the artist, he says. 1, pp. This is not essential in music festival attendance. LiveFIN (2020), Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], 11 December, available at: https://www.livefin.fi/festivaalibarometri2020/ (accessed 5 January 2021). The sense of community is related to a festival-specific liminoid zone that is restricted by space and time (Getz, 2007). The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. The major weight was on the qualitative data and methods. (2015), Visitor discourses on experiences: reasons for festival success and failure, International Journal of Event and Festival Management, Vol. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin. 19 No. Month Held: September. internet, telecommunications and consumer electronics We cover all genres of music. Duffett, M. The number of interviews was quite low. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. As soon as this statistic is updated, you will immediately be notified via e-mail. When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. Frequent festival attendance is a leisure career (contrary to a work career) that can be developed, consciously or unconsciously. ,"5g},:=S'mB3^x9Kw.OtQjY~eVn}]8%Qzo|VQ:#y|/lqSBXf~|{[ZCZFYZZzEGGPFAAAD( $@r` % @`/P*A
3, pp. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. Overall, the. Awareness and attraction describe a casual spectator whereas attachment and allegiance are more related to fandom. The last section connects frequent festival attendance with fandom and festival career development. 67, pp. (Mean ratings on a 0-4 scale, where 0 = Experienced the benefit . Fan practices include the production of fan culture, like writing fan fiction and communicating on the Internet about the fan interest, as well as consumption practices like collecting items related to fandom or attending events, and travelling because of it (Bolderman and Reijnders, 2017; Duffett, 2013, 2014). [Online]. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Wood, E.H. and Kinnunen, M. (2020), Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management, Vol. 3 No. Funk and James (2001) developed a Psychological Continuum Model (PCM) to describe the depth of individuals' psychological connection to a sport or team. The evolution of active-sport-event travel careers, Tramps like us: Music and Meaning Among Springsteen Fans, Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Understanding Fandom: An Introduction to the Study of Media Fan Culture, Popular Music Fandom: Identities, Roles and Practices. (1983), Inferring travel motivation from travelers' experiences, Journal of Travel Research, Vol. They were ready and willing to invest in festivals as an essential part of their lifestyle. (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). Statista. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. Kelly, J.R., Iannone, N.E. 251-268. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. Are you interested in testing our business solutions? Kinnunen, M. and Haahti, A. Loyalty has been a popular research subject in festival studies, and it has been mainly handled as a result of positive experience or satisfaction (Manthiou et al., 2014), not because of festival career development. 423-441. 323-333. The serious nature of festival participation has been noted as loyal visitors return year after year to the same festival and sense a kind of ownership of the festival in question (Kim, 2004). 2, pp. [Amount of festival visits 2019], available at: The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, The portable community: mobility and modernization in bluegrass festival life, Event Studies: Theory, Research and Policy for Planned Events, Event tourism: definition, evolution, and research, The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Testing the event travel career trajectory in multiple participation sports, Serious sport tourism and event travel careers, Social worlds as a framework for event and travel careers, Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Mixed methods in international business research: a value-added perspective, A model of serious leisure identification: the case of football fandom, What's my scene: festival fandom and the application of the big day out stage, Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, Visitor discourses on experiences: reasons for festival success and failure, Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Social sustainability in adolescents' music event attendance, Festivals in Focus: Contemporary European Case-Studies and Perspectives, Where are the hooligans? 485-501. Get full access to all features within our Business Solutions. 119-150. The artist fandom was demonstrated by being in the front row and taking photos of their idols. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. 0000000016 00000 n
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