I expect that will be a boon to NASCARs future. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. It was the first NCS race on the dirt in 50 years. Our share of those TVs that are tuned in is up 18%. If it did, I would really appreciate your support. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Then they sharply declined in Week Two. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. NASCAR Home. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. This comes after an all-time low for a non-delayed Daytona 500 one week ago. All Rights Reserved. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. [Nielsen estimates from ShowBuzz Daily 3.9]. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. NASCAR should post improved viewership numbers in 2022. Young fans want to watch the action. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. Photo credit: Ford Racing on VisualHunt / CC BY NHL regular season ratings were down 12% this year. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. But experts say the reasons are multitude. Drivers. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. The XFL's ratings were disappointing in Week One. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. . Wallace took this as a victory over those claiming NASCAR ratings were down. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". The Decline of NASCAR, Non-Reason #1: The Cars Are Too Spec I'll submit that this is a reason a few fans I know stopped watching the sport. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. NBA players take a knee during National Anthem, screen image Get woke, go broke. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). Kyle Busch, NASCARs black hat, won his second title. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. Tiger Woods was great for golf. NASCAR tv ratings for the Bristol Motor Speedway dirt track. The Daytona Road Course averaged 4.750 million viewers during the event. It makes a world of difference watching on TV. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. That's the first time in a decade that that has happened, Hebrst said. Racing Ratings By Phillip Bupp on 06/23/2022. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Standings. Comments Off on What Caused The Decline of NASCAR? In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. The season ended with two flat tires. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). In 2014 the average viewership for Cup Series races was 5.3 million. The declines were less pronounced with the record-low Daytona 500 excluded. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. The #48 team should have been a gold mine. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. Those numbers of course, dont tell the entire story. What are the biggest differences between these sports? FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. It may seem good on the surface, but there's more beneath that makes this concerning. The decision . What other big American sport has ongoing action behind a commercial? Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND In some ways the Recession came at a most inopportune time for sports TV. I think thats some pretty solid footing.. Bookmark this page for NASCAR ratings as another year of racing is officially underway! They do not want to watch commercials over and over again. Related: NASCAR power rankings during the 2023 season. OutKick reported: The NBA ratings are worse However, in recent years that growth has slowed. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Now, they buy their way in. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA The fan backlash was loud and intense. Follow along, because there will be a test later . This article looks at several of the reasons why NASCAR is losing fans. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. By: GP Racing. TV ratings are no longer the end all be all for NASCAR. News. I think that the momentum is good. who has many relatives from the South, was merely offering his opinion. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. The NASCAR ratings for the 2022 season are the best they have been in four years. So if Im right, in a few years NASCAR may become Americas summer sport again. In todays media world they are now just a small part of what is used to measure the popularity of the sport. . This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. The declines were less pronounced with the record-low Daytona 500 excluded. Related:15 Rules Every NASCAR Employee Has To Follow. Keep in mind Phoenix only became the regular season finale starting last season. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. You will find all of your NASCAR ratings coverage at Sportsnaut. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. (Photo by AaronP/Bauer-Griffin/GC Images). NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. In terms of tier one sports properties, he said. Certain segments of fans, and media, began to cry that sky was falling. Yes, thats actually true; read it again if you need to. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. They wouldn't explain ratings declines from 2016 to 2017. NASCAR Las Vegas ratings hit a new low. Not all, of course, but most. I have been around and covered NASCAR for over two decades. That. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. And it will be pretty hard to turn back the clock on either of those. NASCAR Home. This brought even more attention and money to the sport and school was soon out. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. Oxford Gold . Photo credit: Zach Catanzareti Photo on Best Running / CC BY It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Its certainly healthy in terms of eyeballs, Hebrst said. We all know what Im talking about. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? American Hartford Gold. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA I remember watching it and literally wondering if I was going to see the finish of the race. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Keep in mind that excludes the Monday rainout at Talladega. I'm just . It may seem good on the surface, but theres more beneath that makes this concerning. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. As Ive said, the sport is finally addressing its venue problem. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. Photo credit: PDA.PHOTO on Best Running / CC BY-ND Feb 25, 2023, 2:33 AM. Money to the ratings become Americas summer sport again, screen image Get woke, go broke racing websites thats... 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