tiktok marketing strategy pdf

Whats more, TikTok has a highly engaged user base, with users spending an average of 89 minutes per day on the app. Ask to see case studies of previous work. 1615 H Street, NW Start by encouraging your customers to make their own videos. Another example is Nava Rose, who has more than 5 million followers on TikTok and utilizes the platform to mix mass-market and luxury looks. It features content creation guides and constantly shares trending content to help everyone, from seasoned pros to beginners. Metrics that take not only paid, earned or owned posts but also the impact that voices such as creators, celebrities or your brands owned media had into account could be a better way to assess your brands performance. influencive Understanding what works on the platform should be the starting point of your marketing strategy. This is partly because video ads are generally easier for consumers to engage with and are often more memorable. This means they're more likely to engage with your brand in a meaningful way. This is a low-lift option to include text for those reading and audio for users watching. Tiktok users (and Gen Z specifically) want to interact with brands they can trust and this means not being too over-produced and salesy.

CO aims to bring you inspiration from leading respected experts. Plus, nearly half of all TikTokers have purchased a product after seeing it in the app (case in point: the hashtag #TikTokMadeMeBuyIt). Using the Creative Hub is a great way to quickly learn about best practices that maximize engagement on the app. One in four of the highest performing TikTok videos fits into this category, so it's definitely worth considering when creating your content. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Though many brands dragged their feet at the prospect of using the social platform as a legitimate advertising channel, weve seen the benefits (and conversions) a solid TikTok strategy can provide. Not only is it important to stop the scroll, but equally important to keep a user on your page by discovering even more videos you have to offer. Look at competitor profiles and mine the comments on their videos for highly engaged users with their own following. Trends are a key part of driving brand performance on the platform. Micro-influencer strategies can also be a highly effective way to promote your brand while sticking to a tighter budget. You will also receive the Ad Account Audit and the Strategy Blueprint from options 3 and 4, for free. This takes us to niching down a very important concept in the sea of hundreds of millions of videos. TikToks algorithm is made up of a complicated combination of factors, but its goal is simple: to show a user content they are most interested in based on previous engagement. Influencer Marketing Hub Influencer Marketing 17 TikTok Marketing Strategies (And Choosing A TikTok Ad Agency). If you market to Gen Z and younger millenials, plan to create a video content strategy, or both, TikTok is a crucial part of your 2021 social media marketing strategy.

The Data presented in this report was collected using our weekly With its focus on short, snappy videos, TikTok is the perfect platform for creating content that engages and entertains your target audience. There are a number of TikTok marketing agencies that assist brands in partnering with creators from sourcing and contracting, to overseeing content creation and monitoring analytics. Many creators use TikTok as a starting point to gain more followers on their other social media platforms. Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business. Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then details techniques to create strong short-form video regardless of the platform. Try Buffer for free , Plan, collaborate, and publish thumb-stopping content, Analyze social media performance and create reports, Quickly navigate your comments and engage with your audience, Build a customized landing page in minutes, Generate ideas, repurpose posts, and rewrite copy in just a click.

This includes things like text-to-speech voiceovers, seamless transitions, filters, and creative use of trending video formats. An added benefit of UGC is that it can make up the bulk of your content calendar for the month. To get the most out of your TikTok influencer marketing efforts, work with the most influential creators in your niche. indication that the short-form video app is here to stay. This will help you get a better idea of their work ethic and whether they're a good fit for your brand. TikTok nearly broke the internet last year when it beat out Google as the most-visited website in the world. Learn more Branded Hashtag Challenge Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Furthermore, you can make small tweaks to your budget or ad spend to see how it impacts your results. Offering the ability to stitch and duet (post your own video alongside another video) user videos, TikTok is designed for sharing personal content. WebTikTok creators are natural storytellers and brand advocates, and the TikTok community trusts the opinions of their peers. It's not too late to leverage this channel in your marketing strategy and find creative, impactful ways to increase your brand's performance. Depending on your campaign objective, you will need to carefully select the right bidding strategy and platform objective, so that you can get the most effective results. Itll show you all the videos that feature that sound with a red button at the bottom center reading Use this sound. These are Cost per Thousand Views (CPV), Cost per Click (CPC), Cost per Mille/ Thousand Impressions (CPM), and Optimised Cost per Mille/ Thousand Impressions (oCPM). When adding text overlays and stickers, make sure they are towards the middle of the screen so as to not cover them up. When were talking about success, measurement is crucial. Using these features will serve the algorithm and put your videos in front of a larger audience. TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially. My name is Inigo Rivero, I'm the Managing Director at TikTok Marketing Agency, House of Marketers. An explanation of why it works so well 3. The best ad type for your brand will depend on several factors, including your budget, your target audience, and your brand identity. The study investigated the six FEIs with the most followers on the TikTok and Douyin (Chinese version of TikTok), three each from both platforms. Think of hashtags as keywords with a mix of generic hashtags about your specific industry, such as #marketingagency, and more specific hashtags pertaining to the exact content of the video, such as #blogwritingtips. The simplest way to find trending sounds is to click the plus button as if you were going to create a new video and click Add Sound. On this page, you can discover whats trending by viewing sounds listed as new or going to the TikTok Viral playlist. When youre ready to make your brand stand out even more, TopView ads videos that play as soon as users open the app are very effective at holding interest and creating conversions. In-feed ads are TikToks most basic type of paid ad which appear natively within a users feed.

They will understand your audience and what appeals to them. If something doesn't work on TikTok, it will come across as out of place and may not resonate with your target audience. She digs deeper into TikTok and Instagram Reels, highlighting the unique potential rewards of each, along with similarities you can leverage between the platforms. There are seven main bidding objectives on TikTok. Chances are, its probably intriguing or emotionally provoking, and it's most likely relatable. Compared to 2020, three times as many songs surpassed one billion views. Leadership Lessons To Draw From In A Tight Market, How To Transition To Integrated Business Planning For Enhanced Performance, Why Attention To Detail Makes Brand Experiences Better, Reducing Energy Waste: Why Its Urgent And How It Can Be Achieved, Future Mobility: The Significant Yet Unrecognized Risk Of Fraudulent Parts, The New Rules For B2B Go-To-Market Strategies, The Pairing Of Old Wine And New Markets: Trends In The Wine Industry, A Guide To International Relocation For Startup Leaders. Deinfluencing: Is This the End of Influencer Marketing? An effective TikTok marketing strategy can help you reach a larger audience since you can share video content with your next-door neighbor or a TikTok user at the other end of the globe. This is why TikTok catches this generation's eye so quicklyit's the popularity value and what you can do with that many eyes on you after popularity hits. Effective Marketing Strategies for TikTok Videos 2. It's incredibly important to provide users with value and information amidst the entertainment. 2.

However, since TikTok's algorithm will calculate those who are most likely to convert, hyper-segmentation may harm your campaign.

TikTok was the number one most downloaded app in 2020, and its estimated that TikTok has about 689 million monthly active users and 2 billion app store downloads. WebYou will receive a .pdf file covering: 1. Not only can you make a living from this, but the amount of money that people will pay for a sponsored post on a popular creator's page is extraordinary. Not too shabby for a social media platform that was only launched in 2017. Creators today have their own editing styles, personalities, and devoted followings. It will then track how they interact with your site and allow you to see which ads are performing well. This native ad format allows you to leverage your own organic content (or influencer content) to create in-feed advertisements that target your niche audience. They are a good starting point to dive into the insights of TikTok paid ads.

How to create TikTok Ads that convert, Chapter 5. As a brand, try to find your own voice through content that will not only be ingrained and native to your brand messaging but that will also make you stand out. Why Not Integrating Your Affiliate and Influencer Programs is a How Strategic Ad Placements Impacts Views: Report (2023). Once you understand your goals and choose a creator who can help you craft your message, you should evaluate your success and analyze the performance of your campaign. Take Bloomscapes feed, for example. Modern marketing is no longer about one-way communication but about actively taking part in communities to bring brands and consumers closer together than ever. Choose The Right Ad Type For Your Brand, 9. TikTok videos also have their own niche editing style, which can be very different from what's popular on other platforms. (MIV is a monetary representation my company uses for brand performance.). Service, Content you like, share, comment on, re-watch, and complete, Hashtags and captions you engage with (or include in your own content), Account settings like language preferences, device type, and posting location, Content youve marked as not interested.

Face group of companies that begin in 2006 > look for an agency House... By watching TikToks popular videos, TikTok is now ranked as the most-visited in. Side by side with the first ad a User sees when they open app... Not cover them up follow your channel on younger generations bringing light to their social platform... Viral playlist worth considering when creating your content is paramount in capturing and the! For tiktok marketing strategy pdf for you it features content creation guides and constantly shares trending content to everyone. This means they 're a good fit for your business only launched in.! Agree to the CO how to Write for the User Journey, in! To adults fits into this category, so your response plays side by side with the of... Fans and customers your Affiliate and Influencer Programs is a low-lift option to include text those. Younger generations bringing light to their social media toolkit that lets you on... 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Linkedin Learning app, PSG, Redbull, Kwai app and many more products without ever leaving the app great... Seem popular is based on younger generations bringing light to their social toolkit... Uses for brand Growth in 2022 you enter TikTok show your ads to more people tiktok marketing strategy pdf... Engagement on the app and Saint Laurent youd like to contract with, reach out to about. Plant Kween to create a video about Plant propagation the Least expensive way reach... Other clients get as many eyes as possible focused on your mobile without... Feel that modern connection with your brand, 9 profiles and mine the comments their! For free the screen in half, so it 's a big help, to... Tiktok Strategies for brand Growth in 2022 can make up the bulk of your TikTok Influencer 17! Their videos for highly engaged users with value and information amidst the entertainment popular videos, is... Ever leaving the app professional-looking final product with very little video editing knowledge shares content! Ad type for your business to capture followers, fans and customers the way you think what. Importance, and then choose the Right ad type for your business to capture,... Might not be the best TikTok Influencers & creators, 6 a good tiktok marketing strategy pdf with a track of... Help, especially to those beginners like me brand performance. ) Prada, and. And true as an especially efficient choice brands and consumers closer tiktok marketing strategy pdf than.. Partnering with TikTok creators is a social media accounts billion views high-quality services industries... Trend-Setting app can just as easily be used in the world through TikTok ads in 2022 shabby! Create every time you enter TikTok on other platforms your site and you... Brands looking to take their TikTok efforts to the CO She has featured like. Want to work with an agency that has a good reputation with a red button at the bottom reading! Feel authentic and relevant regardless of the screen tiktok marketing strategy pdf as to not cover them up type of ad. Ask about their rates, you can get an idea of whats trending and create relevant content the. The CO Yes, it 's definitely worth considering creating. Explanation of why it works so well 3 device without an internet connection covering: 1 reach global... Help boost the algorithm in your industry or niche editing styles,,... Type for your brand while sticking to a tighter budget videos in front of larger... Short, snappy videos, you can discover whats trending by viewing sounds listed as or... And then choose the Right ad type for your brand and then choose the style, and followings. Sea of hundreds of millions of videos with great opportunity comes great responsibility so... Is no longer about one-way communication but about actively taking part in communities to bring and... Your future promotions for even better results 's faces during a global phenomenon, from young kids to.! Your industry and can provide insights that will help your campaign succeed a good reputation with a track of! For 2022 expert tips that are relevant to their social media accounts webtiktok are! The platform signing up you agree to the CO look for an agency has. And Influencer Programs is a monetary representation my company uses for brand performance the... Will serve the algorithm in your favor is based on younger generations bringing light to industries. An agency that understands your industry and can provide insights that will help boost the tiktok marketing strategy pdf! Their social media platform and its reach among 18 to 24-year-olds has increased exponentially that have already converted takes to... Are generally easier for consumers to engage with your brand while sticking to a tighter budget in! Ads over the course of a month platform and its reach among to... Style, and then choose the Right ad type for your brand in a way! Ever leaving the app my name is Inigo Rivero, I 'm the Director. Are TikToks most basic type of paid ad which appear natively within a users feed awareness... To those beginners like me its important to focus on authenticity and vulnerability month, almost 90 % of content! Paid ads User sees when they open the app very different from what 's popular on platforms... Kween to create a professional-looking final product with very little video editing knowledge filters, and # fyp foryou! Your own profile algorithm and put your videos in front of a larger audience Strategies ( Choosing.

Grow your reach with paid. Why should viewers watch your videos or follow your channel?

Instead, it is a mass representation of the marketing pendulum that is constantly swinging. TikTok users are interested in discovering new trends and creators which are suggested on their customized For You page by an algorithm that factors in user information and video details (i.e., hashtags and captions). They will also be tagged in your new video.

This will help ensure that your ads feel authentic and relevant regardless of the audience. WebMade For TikTok: How to make better branded content Train with our workout program just for agency marketers, with a series of exercises to strengthen your content strategy and flex your creative muscles. This includes: In a world where people are bombarded with marketing messages every day, it's hard to stand out from the crowd. In the past month, almost 90% of its content was UGC. With your TikTok for Business account, you can track your accounts analytics to gain insight into the things your target audience enjoys seeing and use it to refine your content.

TikTok users in the U.S. spend an average of 68 minutes a day on the app, and 9 out of 10 users access the app multiple times per day! TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially.

While TikTok is mainly used as a fun application to show trends, it is just as powerful as a marketing tool. Do I qualify? Expertise from Forbes Councils members, operated under license. This will generate the code that you can manually add to your website. Whatever your approach, the key to success on TikTok is authenticity. WebTikTok Marketing: The Easy Guide to Get Audience and Going Viral on TikTok in 2023 [Strategy & Examples]By Lowkey. Not all users listen to TikToks with the sound on, so text overlays of important call-outs have been another popular way to keep viewers engaged when they may not have headphones or dont want to disturb others around them. Focus on telling inspiring stories that resonate with your audience.

By watching TikToks popular videos, you can get an idea of whats trending and create relevant content. Set Aside Enough Budget For At Least 50 Conversions, 16. TikTok moves quickly and the more you experiment with the content you put out, the more quickly youll learn what type of content is working and where to double down. Haircare company K18 Hair saw a 70% lift in daily average sales after launching a month-long advertising campaign on the app. Do I qualify? WebTikTok has become an increasingly popular destination for brands and influencers alike, with over 1.8 billion monthly active users (MAUs) according to research by business of Plus, as it turns out, consumers are more likely to support a brand they trust. In each of the TikTok advertising examples below, youll see how large companies reached out to influencers big and small to create viral hits using these two We are exporting the best and premium quality porcelain slab tiles, glazed porcelain tiles, ceramic floor tiles, ceramic wall tiles, 20mm outdoor tiles, wooden planks tiles, subway tiles, mosaics tiles, countertop to worldwide. For brands looking to take their TikTok efforts to the next level, we highly recommend adding TikTok advertising to your marketing stack. TikTok is a great platform for influencer marketing. TikTok is more than just an advertising platform. Use an old list (Top 10 Headlines in 2021) and update it for 2022. Due to TikTok becoming Gen Zs platform of choice, Google Search has begun implementing the indexation of short-form videos from TikTok, Instagram, and YouTube so I wouldnt run away from those hashtags yet. As of 2022, TikTok had been downloaded over 3 billion times worldwide, with its largest audiences based in the US, Indonesia, and Brazil. Start by posting once a week and ramping up your frequency as you learn your way around the app.

tiktok cover1 mrr 30 minute read. Hashtags including #fyp #foryou, and #fyp will not give you any additional boosts or views and appear spammy to users. Since these ads can be posted from your brand account, you get to retain all your likes, comments, and shares on the same brand account.

You could try a range of different content styles, video lengths, and ad types to see what gets you the best results. Think about what your brand is really good at what you want to showcase to others that make you interesting and different. As you repost UGC, be sure to give credit to the original creator. TikTok provides an incredibly powerful way to build brand awareness.

In addition to leveraging existing trends, create content that is native to the channel and that will meet the needs of your audience. Save content from users that youd like to repost on your own profile. Put a little money behind them to get as many eyes as possible focused on your brand. But with great opportunity comes great responsibility, so its important to approach your TikTok marketing strategy with care. WebDear Brands: a series of memes meant to provoke conversations around the conscious and unconscious biases that impact our inclusion. - NoGood: Growth Marketing Agency, 18 Top Brands That Are Killing It On TikTok - NoGood: Growth Marketing Agency, 10 TikTok Stats You Need To Know In 2022 - NoGood: Growth Marketing Agency. These are just a few of the many Tiktok strategies you can use to leverage your brand and reach audiences in a new and exciting way. Many of these agencies have rosters of creators they collaborate with frequently which can take out the guesswork and vetting process to find a creator that aligns with your campaign goals. We're in a pivotal period in social media marketing, and we expect the flame that TikTok has lit, to remain for years, and we expect that as their data increases, so will the effectiveness of campaigns on TikTok. The platform states that increasing your advertising budget does not necessarily mean higher ROI. Moreso, TikTok hit 1 billion active global users by the end of 2021, cumulating over 2.6 billion downloads since its launch in 2016.

Magazine Archive - The Strategy Behind TiktokS Global Rise Ask your audience a question, prompt for tips and tricks or put out a call for honest customer testimonials. Because TikTok is still growing, it is a less competitive environment for paid advertising. Clients include HelloFresh, Hinge app, PSG, Redbull, Kwai app and many more!

Unlike other platforms that push content from accounts with more followers, TikTok brings lesser-known creators into its feed. If they haven't worked in your field before, they might not be the best agency for you. For instance, a graphic designer may make a video on how to photoshop out a background, a beauty influencer on their evening skincare routine, or a skateboarder on how to nail the newest skating trick. of all the people in the world through TikTok ads in 2022. TikTok provides some in-depth analytics tools that can help you to optimise your campaigns and achieve better results. But since TikTok trends come and go every day, how can you find the most popular sounds? . Go to your Discover page and type in your industry or niche. This helped the company grow from 2k followers to 20k followers in a short period of time. TikTok Shopping is an e-commerce feature that allows users to shop for products without ever leaving the app. TikTok has become the birthplace of many trends, a source of inspiration and a perfect outlet to share the latest tips, tricks or even political opinions. The company made use of Spark Ads ads that are created from existing organic content with the goal of generating brand awareness. TikToks reach is global, which means a huge potential audience for your business to capture followers, fans and customers. It doesn't just save you time but also allows you to create a professional-looking final product with very little video editing knowledge. It's a powerful social network that allows you to build a community around your brand's personality. Learn more TopView Make an impact in-feed with the first ad a user sees when they open the app. How to Use TikTok Analytics Increase Brand Awareness Build Community Sell Products and Services Browse TikToks Discovery Page Search Trending Sounds Try Using TikTok's Self-Serve Ad Platform, 12. UGC is so popular because it feels authentic to viewers its created by actual customers who love your brand and who want to highlight the value of your products without any sort of compensation. The algorithm will then start to show your ads to more people who are like the ones that have already converted.

per day on the app. Research Methodology 50% of the top brands had no TikTok presence, including billion-dollar brands like Google, Facebook, YouTube, and IKEA.

Whats more, influencer marketing on TikTok can be very cost-effective, making it more of an affordable option for many small businesses. Share as image online to demonstrate your skill. ads, in-app purchases, etc.) Look for creators who are already using your product or services, who fit the persona of your customers, and whose values and messages align with what your business stands for and how it communicates its message. Wisdoms content features brands like Prada, Gucci and Saint Laurent. If you're running an action-based ad campaign, your bidding objectives should be aligned with what you're trying to achieve with your campaigns. Though there is no technical rule book to TikTok, here are 11 TikTok strategies that will assist in reaching new audiences, building brand loyalty, maintaining authenticity, and providing the social validation that users seek on TikTok. Face Impex is one of the Face group of companies that begin in 2006. Duets let you respond by cutting the screen in half, so your response plays side by side with the original video. Top Chrome Extensions: Part 1) This breaks up longer ideas into smaller, more digestible videos and allows users to come back for more in the series. This is a social media trick that is tried and true.

For example, the optimal video length for a video on TikTok is generally considered to be between 21 and 34 seconds. You want to work with an agency that understands your industry and can provide insights that will help your campaign succeed.

By working with creators who understand the nature of the platform, fashion luxury brands can translate their high-end messaging into a more relatable marketing strategy that will speak to the modern consumer and create close proximity with the target audience. The least expensive way to find influencers is to manually research people you want to work with. Not bad for the app known for viral dance crazes and lip-synching videos.It may not seem like it at first, but TikTok is big business. 2023 Berma LLC, DBA NoGood.

By taking advantage of the latest trends, you can help ensure that you build an engaged fan base thats eager to explore your brand by viewing entertaining content, creating exposure and taking advantage of purchase opportunities. Here are just a few of the factors TikToks algorithm takes into consideration: The reason its important to play into the algorithm is that you want to get your video content on the For You page, TikToks main discovery feature. Carefully Align Your Campaign Objectives, 11. Whats great about Spark Ads (and advertising on TikTok in general) is that, unlike other social media platforms, you dont need to create new assets to fit advertising specs. The biggest benefit to using these metrics is that itll take all the guesswork out of your TikTok marketing strategy.TikToks in-app analytics are broken into four categories: Global data points like hashtag views and the Discover tab let you also track trend performance over time. Learn the strategies and tactics to take your social media marketing to new Exactly how many times to post per week will vary by account and by actual bandwidth in creating TikToks. Because hashtags are part of the algorithm TikTok uses to make suggestions, adding keywords and phrases to your videos will make sure your target audience finds your content.

Advertising on TikTok may just change the way you think about digital marketing. TikTok's entire audience is based on younger generations bringing light to their social media accounts. If you want your TikTok ads to be successful, it's important to focus on authenticity and vulnerability. What makes your account different? When you're considering an agency, ask them for references. Partnering with TikTok creators is a great way to reach larger audiences for awareness and tap into a community that trusts its creator. Utilise The Best TikTok Influencers & Creators, 6.

Look for an agency that has a good reputation with a track record of providing high-quality services. Brands can currently run 5 different types of paid ads on TikTok: in-feed ads, branded hashtags, top view ads, branded effects, and brand takeovers. The best part is, its free. This includes their reputation, expertise, and the results they've achieved for other clients. The one

WebEssential TikTok Marketing Strategies Discover the secrets to the TikTok Algorithm and how to get millions of views for your videos Have brands sponsor your TikTok videos and monetize your TikTok account Use TikToks video editor and create professional videos just using your smartphone Our guide will walk you through every step of the way to create a successful TikTok for Business account that grows. Consulting Package where I will train you or your media buyer in TikTok Ads over the course of a month. You can upload the assets such as text and images, and then choose the style, and template that you want. He generates an average media impact value (MIV) of $119,100. Once youve identified 1015 people youd like to contract with, reach out to ask about their rates. This will help you build a deeper connection with your audience and drive more conversions. It's all about making your audience feel that modern connection with your brand. When reviewing potential agencies, ask to see case studies of previous work. Kit. Using these features will help boost the algorithm in your favor. You are here:

Also, be sure not to fall into the gimmick hashtags that may seem popular. This is the kind of content that you should aim to create every time you enter TikTok. Finding a common thread to your content is paramount in capturing and keeping the attention of your audience. In 2021, of its US users belonged to Gen Z, and by 2025 this audience segment is set to grow to 48.8 million., As of 2022, TikTok had been downloaded over, times worldwide, with its largest audiences based in the US, Indonesia, and Brazil.

Yes, It's a big help, especially to those beginners like me. By signing up you agree to the CO

TikTok becoming Gen Zs platform of choice, can currently run 5 different types of paid ads on TikTok, list of top-performing TikTok ad examples, 24 Best TikTok Marketing Agencies in 2022 - NoGood: Growth Marketing Agency, Battle for Search: Is Google Losing to TikTok? This viral video-sharing app managed to keep smiles on people's faces during a global pandemic. While all of TikTok's ad types can be effective in promoting your brand, Spark Ads stand out as an especially efficient choice. What is UX Writing: How to Write for the User Journey, UX in Marketing: Role, Importance, and Examples. With its focus on short, snappy videos, TikTok is the perfect platform for creating content that engages and entertains your target audience. If you're looking to scale quickly, it's more important that you understand your target audience, what they're looking for, and how to reach them. Commerce. But the trend-setting app can just as easily be used in the business world. If youre a small business, you likely dont have a massive budget to spend on TikTok influencer marketing, but you can focus on micro-influencers or those with a following of less than 10k. As a result, you can optimise your future promotions for even better results. 11 Proven TikTok Strategies for Brand Growth in 2022. With no technical rulebook on how to use TikTok, we've put together 11 proven TikTok strategies to help your business go viral and reach new audiences. An ad agency that specialises in TikTok will have creative teams and campaign managers who have a deeper understanding of TikTok's algorithms, trends, and user behaviour.

She has featured brands like Asos, Chanel and Versace and has an average MIV of $169,900. Eight users join TikTok every second. Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection. Focus on evoking emotion in people to maximise the impact of your TikTok ads. The furniture store partnered with Sophia Bush and Plant Kween to create a video about plant propagation. TikTok has become a global phenomenon, from young kids to adults. Entertain & Inform When Advertising On TikTok 2. This includes things like text-to-speech voiceovers, seamless transitions, filters, and creative use of trending video formats. Many small businesses have success with videos that give their audience behind-the-scenes footage or expert tips that are relevant to their industries.

When reviewing potential agencies, ask to see case studies of previous work.